Saturday, July 10, 2010
The Netherlands is the heart of the flower industry. Flora Holland is network of companies, ranging from breeders and growers to sales experts and export firms, representing every aspect of the business. FloraHolland flower auction plays a key role of matchmaker, intermediary and knowledge center.
By offering the best and broadest assortment of flowers, FloraHolland wishes to tie (international) commerce flows to the marketplaces. FloraHolland offers its members the best sales opportunities at the lowest possible costs. FloraHolland is a service providing company that is a co-operative enterprise and not focused on generating profit. Its warehouse is supposed to be the largest building in world. Flowers come in to the warehouse daily and are shipped out or picked out by buyers within less than 24 hours. Flowers are shipped to the warehouse in lots which are moved on long trolley like carts. Buyers bid at an auction that starts with the highest price and goes lower. Decisions are made within seconds.
Flora Holland has a self guided tours on elevated catwalks that allow views into the floors and the auction houses. An amazing abundance of flowers assails the senses - as you enter the building. The facility smells divine. There is a vending machine that sells bouquets!! We ordered tulip bulbs to be delivered to our home in time for fall planting.